What is SEO?


What is SEO?

SEO means Search Engine Optimization. It is the process of increasing the quantity and quality of traffic to your website through search engines. It can achieve top rankings in search engines organic results.

To better understanding of What is SEO, let's see below definition and look at the parts:

Quality of traffic:

You can attract all the visitors from anywhere of the world, but if they are coming to your site because Google tells them you are a resource for apple company when genuine you are a farmer who selling apples, that is not quality traffic. Instead you want to attract visitors who are really interested in products that you offer.

Quantity of traffic:

Once you have the right visitors who clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results:

Advertisements make a significant role of many SERPs and organic traffic is real traffic that you don't have to pay for.

Types of SEO

On-Page SEO

On-page SEO is help to improve the design, code, functionality, and navigation structure of the website to give users an easy to navigate and flawless experience. So many things come under on-page optimization and here are the some most important of them:

1. Keywords:

Keywords are the main thing that you should know before starting the website development. Once you have decided the keywords, you can use it as headings and content on the website. Keywords are one of the most important thing and according to your keywords, you need to write the content and make the headings. So, keywords are the main thing that you should keep from the very beginning stage of website development and marketing.

2. Content:

Content is the king for each website and you should use the high quality and unique content on your website. The highly engaging your content is the higher chances that your website is visible on the top position on the first page of Google search engine.

3. Page Titles:

Page titles are also an important from the perspective of both the search engines and users. A relevant title makes it very easy to understand for both the search engines and users what kind of information the webpage carries. Always use relevant and best performing keywords to build an attractive and appealing webpage title.

4. Meta Description:

Meta Descriptions are very important factor and the description text acts as an advertised content to let users understand what information the web page serves. This is the third most important thing that Google includes in snippet while displaying search engine results pages against a search term. Make sure to create an interactive descriptions of the use of potential keywords. This will help your visitors to stay with you easily to avail your services.

5. Meta Tags:

Meta tags are HTML mark-ups which is very important for the websites to make it more functional and to improve the SEO performance. There are different type of meta tags available and some of them are important and from the rest you can choose according to your needs.
Some of the popular SEO Meta tags are below:

1. Description
2. Keywords
3. Robots
4. Author
5. Viewport
6. Language
7. Site verification

6. URL Structure:

URLs are the address of your pages and always create user-friendly URLs which are easy to understand for the users and search engines as well. A good written URL is appreciated by Google and gets an extra ranking boost in SERPs. So, always try to use your primary keyword in your URL rather using numbers & symbols in the URLs. Also, do not use underscores (_) as a separator in URL, use Hyphen (–) instead as a separator in URL. A good-written, neat, and clean URL rank well and visible more in search engines against the relevant search terms.

7. Headings:

Headings are also an useful part of a website and use the headings gently within your website to describe your website in a proper way. Use your primary and other important keywords in the headings and try to follow the hierarchy of the headings tags. Try to not using H1 and H2 tags more than its hierarchical limit or use it only when it is very compulsory. Headings are great to attract the visitors eyes and Google pays attention to heading tags (H1 to H6).

8. Image Optimization:

Images are the great way to visualize your products and service to create engagement with your visitors. Make sure to use relevant pictures with the appropriate sizes and file names. Don’t forget to use an appropriate Alt tag and caption for your image, alt tags are very important SEO factor of the image optimization. It comes up when due to some issue the images are unable to load. Use top quality and compressed images with the right dimension to keep it fit in the layout without disturbing the look of the website.

9. Site speed:

Website speed is also most important factor which can affect the SEO performance if not wisely optimized. Nobody wants to visit any website which takes more time to load. Everyone prefers to visit the websites loading fast. So, make sure to optimize the load time of your website and try to keep it less than 3 to 4 seconds.

Off-Page SEO

consists all the activities of link building to build top-quality backlinks from the various websites. There are a lot of activities needs to perform to get the backlinks from the high authority website to pass the link juice towards your website. Here are the activities you can consider in your worklist to generate top quality and authority backlinks pointing towards your website.

1 Directory submission
2 Social bookmarking
3 Business listings
4 Blog commenting
5 Forum marketing
6 Image submission
7 Article submission
8 Blog submission
9 Guest blogging
10 Press release
11 Doc and PPT submission
12 Video submission
13 Link building

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